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Posted: Saturday, March 11, 2017 2:22 PM

Job Description:/h3:
Objective
Viking Cold is seeking an enthusiastic Marketing Specialist to help in our overall marketing efforts. The successful candidate will be integral to the development and execution of our marketing plan. Viking Colds plan is to reach targets from brand awareness to product promotion. The Marketing Specialist should be able to grasp customer behavioral trends of importance to Viking Colds success and generate suitable creative ideas to leverage these behavioral trends, to grow the business and sales. The Marketing Specialist positions overall goal is to deliver effective marketing programs that will continue to strengthen Viking Colds reputation and promote sales growth.
Roles and Responsibilities
:Conduct market research to find answers about customer requirements, habits, and trends
:Develop ideas for creative marketing campaigns
:Assist in outbound or inbound marketing activities by demonstrating expertise in various areas, e.g., content development and optimization, social media, advertising, events planning
:Liaise with external vendors to execute promotional events and campaigns
:Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
:Plan and execute initiatives to reach the target audience through appropriate channels, i.e., social media, e:mail
:Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies and campaigns
:Undertake individual tasks of the marketing plan as assigned
Qualifications and Experience
:Proven experience as marketing specialist or similar role
:Passionate about marketing and well:versed in specialized marketing concepts, principles, and tactics
:Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media, etc.) and market research methods
:Demonstrable experience in marketing data analytics and tools
:PC proficient, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords, WordPress, etc.)
:Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
:Well:organized and detail:oriented
:Effective communication and writing skills
:Commercial awareness partnered with a creative mind
:BSc/BA in marketing, communications, or equivalentCompany Description:/h3:
Viking Cold Solutions, Inc. is a Houston based energy efficiency technology company, providing unique electricity saving and thermal energy storage innovations to the global cold chain, frozen storage, and supermarket industries. As Viking Cold Solutions grows, and our list of customers around the globe increases, we are looking for energetic talent to join our team to be part of our success.

Source: https://www.tiptopjob.com/jobs/64598806_job.asp?source=backpage


• Location: Houston

• Post ID: 49425023 houston
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