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Posted: Tuesday, April 25, 2017 6:05 PM

Pearland Medical Center – Pearland, Texas

Director - Community and Public Relations

As a vital member of the HCA Healthcare System, Pearland Medical Center shares the strength of more than 165 hospitals across the United States and England, including The Woman’s Hospital of Texas and Clear Lake Regional Medical Center.

Pearland Medical Center specialties:
• Our Women’s Diagnostic Imaging Center offers the most comprehensive care in the Pearland area, using the very latest in imaging. Our 3D mammography is the first of its kind in the area. It offers the most accurate imaging of any technology ever developed to detect breast cancer early.
• Pearland Medical Center’s Cardiovascular Services will feature a cross-functional team of cardiologists, including the first stenting services offered in Pearland.
• Our Imaging Center will offer everything from X-rays to CT scans and more. Plus, we have experienced radiologists to analyze every detail, ensuring you have the absolute most accurate diagnoses.
• Our Outpatient Services have everything you need in one place: imaging, diagnosis and treatment.
• Surgery in Pearland from world-class surgeons? Of course. General surgery, spine, GYN, urology and much, much more.
Earning the title to Pearland Medical Center focuses on the needs of women, men and their families. With The Woman's Hospital of Texas at Pearland Medical Center staff and our Women's Diagnostic Imaging Center, you'll find the most advanced care in OB/GYN, reproductive issues and breast health. We offer a Level II NICU for premature infants, and we are partners with the Level III NICU at The Woman’s Hospital of Texas in case of extreme needs.

Pearland Medical Center is currently accepting applications for Director - Community and Public Relations.

The Director of Community and Public Relations is responsible for the public relations and community relations activities for Pearland Medical Center including media relations, community relations, sponsorships, events, publications, and content generation. Develops proactive PR and community relations strategy to ensure alignment with corporate and department goals. Works collaboratively with division marketing and communications team to prepare and disseminate information and content regarding Pearland Medical Center through various content channels to help maintain a favorable public image for the organization and its representatives. Maintains positive relationships with internal constituents and external media and community to facilitate communication. Provides support for corporate communications activities and events.


Responsibilities:
1. Proactively interacts often with media representative including print, broadcast, and digital, to obtain placement of hospital-related news stories. Responds in a timely manner to media requests regarding patient information and other inquiries. Adheres to patient privacy protocols. Serves as an on-call public information representative. Works individually and with PR colleagues and outside sources to build, promote, and maintain media contacts and distribution list(s).
• Maintains positive working relationship with local reporters, editors and feature writers who cover business, health care and other relevant topics to promote Pearland Medical Center programs, services and personnel.
• Works with the Division Director to determine appropriate media spokesperson for hospital events and news stories.
• Researches, writes and edits press releases and media alerts and formulates the content, timing and manner of releases in compliance with HCA policies.
• Develop potential placements (locally, regionally and nationally) of new stories related to Pearland Medical Center services, programs, personnel and accomplishments.
• Arranges for and produces still photos and videos to supplement news releases and publications.
• Coordinates media conferences/interviews with administrative and clinical leaders, physicians, and patients; and talking points for same.
• Proposes, researches, writes and/or edits contest nominations for hospital.
• Uses social media tools in coordination with Division Online Marketing Manager to increase visibility, membership, and traffic across the Pearland Medical Center brand and services.

2. Stays abreast of hospital news, trends, services, and objectives through building and maintaining relationships with various "clients" (clinical and operational leaders from throughout the hospital), physicians, physician liaisons, and others who serve as resources for information, which can be directed as appropriate to external or internal (employee) audiences.
• Writes and edits hospital employee newsletter
• Writes and edits community health magazine
• Contributes and manages content for social media, Web site and blog
• Arranges for and produces still photos and videos to supplement publications.
• Proofread and review all content prior to publication.
• Seeks appropriate approval from administration, Division Director, and others before disseminating information

3. Serve as Pearland Medical Center community liaison for health related information, speakers, marketing activity and event planning. Creates and finds meaningful health care related community activities in the hospital’s defined service area that complement the organization’s goals. Develops and coordinates events and programs in coordination with Division and hospital goals.
• Researches, develops and manages new programs/initiatives for hospital’s community involvement.
• Represents hospital as contact for participation in sponsorships, donations, community volunteer initiatives and manages benefit assessment of same.
• Manages H2U and other community outreach programs.
• Plans and implements budget for community involvement programs. Identifies high impact use of budget dollars to reach strategically targeted demographics.

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Click here for more info: https://hca.taleo.net/careersection/0hca/jobdetail.ftl?job=26516-71262&lang=en


• Location: Houston, Pearland

• Post ID: 50365113 houston
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